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| A key challenge for early
stage product companies is funding. Unlike
services companies, a product business must
invest in development, marketing and sales,
before revenue can be generated. Even after
signing up initial customers, rapid growth is
necessary to acquire market share. Continuing
investment is required in product enhancements,
support and sales to stay ahead of
the competition. |
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nFactorial Software helps its partner companies with introductions
to angels and VCs, some of which are listed
below: |
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| Mumbai Angels |
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BRV
Ventures |
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| Seed Fund |
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Canaan Partners |
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| IDG Ventures |
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Global Catalyst
Partners |
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| Footprint Ventures |
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Artiman Ventures |
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| Sierra Ventures |
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Greylock
Partners |
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| I3 (India
Innovation
Investors)
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| Most VCs
prefer to invest once the company
has scaled to a certain size. In US, start-ups have
access to seed funding from angel investors. This
concept is not well established in India.
Indian start-ups have limited access to angel
money, typically only from friends and family.
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Therefore, nFactorial Software reached
out to several individual investors, and introduced them
to its partner companies. Collectively
referred to as I3 (India Innovation Investors),
the investors are successful IT professionals
based in USA and India. All of them are industry
veterans, either successful entrepreneurs or
holding senior positions at global software
companies. |
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| I3 is not
an institutionalized fund. Investments are
decided and made directly by individual
investors into companies that they
select. |
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